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Bullion spiced rum and Pascoe at Monaco Yacht Show 2023

Updated: Feb 22

Bullion spiced rum and Pascoe at Monaco Yacht Show As we reflect on the incredible days we've spent at the Monaco Yacht Show, we can't help but feel immense gratitude for each and every one of you who joined us at #MYS23 this year. Your presence truly elevated the event, and we are thrilled to have had the opportunity to share our passion for luxury yachting and exquisite rum with you all.

Bullion Rum, the epitome of exploration and expertise, continues to chart new waters with its quality and innovative range of award-winning spiced rums.


Let's rewind to where it all began. Bullion Rum is the brainchild of Ben Reed, a seasoned sailor who knows the high seas like the back of his hand. His maritime adventures, particularly his time as a skipper on America’s Cup yachts in St. Maarten, ignited a vision to redefine the spiced rum category. In 2020, Bullion Rum was born – a testament to Ben's commitment to crafting an exceptional spirit inspired by luxury yachting and distant flavours.

The Monaco Yacht Show, with its backdrop of stunning yachts and a community deeply rooted in the world of sailing, is the perfect platform to showcase Bullion Rum. It's not just a coincidence; it's Ben's heritage in yachting that makes this event the ideal stage for our brand.



Bullion rum and Pascoe yachting at Monaco yacht show

But there's more to our story! We are thrilled to announce our partnership with Pascoe International, renowned builders of luxury tenders for the world's super yachts. Together, we aim to elevate the yachting experience to new heights, combining Bullion Rum's commitment to excellence and Pascoe's dedication to crafting exceptional tenders, after all! Rum and yachting go together like a well-crafted cocktail and a beautiful sunset cruise.

Our journey doesn't end there. The distillation process is at the heart of Bullion Rum’s allure; Twice distilled in Guyana’s finest distillery, here the rum gains purity and complexity before a third distillation takes place at the historic Hensol Castle Distillery in the UK, which adds refinement and ensures its excellence to flavour.

Bullion currently offers four flavours, each a masterpiece of innovation: Bullion Gold Original pays homage to spiced rum’s legacy, Bullion Java Banana blends vanilla and banana for a unique profile, Bullion’s triple Coconut delivers a tropical escape, while Bullion Passion Fruit offers zesty exuberance. Each can be served neat, over ice, or in cocktails.

In just two years, Bullion Rum has achieved remarkable success, earning a World Rum Award, London Spirits Competition, and International Spirits Challenge accolades. Such industry-leading and notorious awards, like the International Wine and Spirits, Maker of the Year and People’s Choice awards, further solidify its position, and Gold awards from the Spirits Business Global Rum & Cachaça Masters Competition underscore its true excellence.



Bullion spice rum premium collection at the Pascoe stand at Monaco yacht show

Bullion Rum’s rise is a testament to its commitment to quality and innovation. So far, it has reached diverse platforms, sailing across the globe to countries from French Polynesia to Iceland. The brand is currently working with The Heinrich Group, and plans are already in place to launch in India in November 2023 with activations in Bombay and Goa; and the U.S. market is firmly on the horizon.

Ben Reed’s vision for Bullion Rum is resolute – to continue charting new waters and establish Bullion as an internationally renowned powerhouse. Bullion Rum stands as a testament to passion, craftsmanship, and relentless pursuit of excellence, inviting adventurers and connoisseurs to savour the essence of modern spiced rum.

The Monaco Yacht Show provided the perfect backdrop to showcase the synergy between the world of fine yachts and the finest of rums. We hope you had the chance to savour the rich flavours of Bullion Rum and experience firsthand how Ben's heritage in yachting has shaped our brand. Here's to the art of living the good life – yachting, sipping, and savouring each moment.


Cheers to Monaco Yacht Show 2023 and all of you who made it truly unforgettable!


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