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Writer's pictureSue Powell-Reed

Discovering the Flavourful Evolution of Flavoured Rum 2024: From Pirates to Modern Mixology 2024

Updated: Feb 22

Uncovering the Sweet History of Flavoured Rum: A Journey Through Time"

Rum, a distilled spirit made from sugarcane, has been a staple of seafarers and pirates for centuries. But it's not just the classic rum that has been capturing the hearts of drinkers; flavoured rum has also been making its mark on the beverage industry. From tropical fruit flavours to spicy cinnamon, flavoured rum has come a long way and has a rich history to be explored.

The origin of flavoured rum can be traced back to the Caribbean, where sailors added spices and natural flavourings to improve the taste of the harsh and rough rum. This eventually led to the creation of the spiced rum category, which is still popular today. But it wasn't until the 20th century that flavoured rum really took off, as technological advancements allowed for the production of a wider range of flavours.

One of the first popular flavoured rums was Bacardi's Limon, introduced in the 1930s. This rum, infused with lemon and lime flavours, helped to revolutionise the flavoured rum market and paved the way for more fruit flavoured rums. In the 1980s, the market exploded with a variety of flavours, including tropical fruits like pineapple and mango, as well as dessert flavours like chocolate and vanilla.

In recent years, the trend of flavoured rum has continued to grow, with new and innovative flavours being introduced regularly. From the classic spiced rum to the modern twist of jalapeno and Bullion rum JAVA BANANA, there is a flavoured rum for every palate. Many distilleries are also experimenting with barrel-aging their flavoured rums, giving them a unique depth of flavour and character.

In conclusion, flavoured rum has a long and fascinating history, starting from its humble beginnings as a means to improve the taste of rough rum, to the diverse and innovative flavoured rums of today.

Whether you prefer the classic spiced rum or a bold new flavour, flavoured rum is a delicious and versatile addition to any bar. So raise a glass and toast to the sweet history of flavoured rum.



Discovering the Flavourful Evolution of Flavoured Rum 2024: From Pirates to Modern Mixology 2024

red rum in tumbler glass




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